Black & Gold Fridays
Since starting at the University of Missouri, I've been the lead designer for 17 Black & Gold Fridays. Black & Gold Fridays are days before home football and basketball games where The Mizzou Store gives 25% off gear and gifts, as long as they aren't the game day shirts, Nike™, or Yeti™ merchandise. Each Black & Gold Friday campaign would include a promotional email sent to each student, social media posts, LED screen advertisements, and web banners.